OUR STORY
CIAO, we come from Rimini, ITALY.
Terranova is a contemporary fashion brand for young people, born in 1988 from the "POP" spirit of the Rimini Riviera—bringing a free, sunny, and positive energy to the world. We offer a casual style designed for those who want pieces that are easy to wear, mix and match, and enjoy every single day; our fashion is trend-conscious, yet always accessible, comfortable, and practical. We draw inspiration from those who view fashion as a form of self-expression: young adults and new generations in search of spontaneity, color, and freedom.
Color Your Life
We offer casual collections designed for those who want to express their personality freely and enrich their everyday lives in a simple, accessible way. We are a brand for everyone who loves to add color to their life through an inclusive and dynamic style—one that stays on-trend while remaining practical and effortless. A world of styles for everyone. Our research translates into a comprehensive and versatile range, designed for every moment of life.
WOMEN & MEN: The beating heart of our casual collections.
KIDS: Color and practicality for the little ones.
UNDERWEAR: Comfort and style for men’s and women’s undergarments.
ACCESSORIES: The finishing touches that complete every look.
CURVY LINE: Women’s fashion designed to celebrate every silhouette.
ACTIVE LINE: For those who embrace movement with energy and style. We draw inspiration from people who view fashion as a form of self-expression—young adults and new generations in search of spontaneity, color, and freedom.
A GLOBAL PRESENCE
A "HELLO" that unites 40 countries.
Terranova is part of the Teddy Group, an organization with roots reaching back to 1961. It all began with a young man from Rimini, Vittorio Tadei—a passionate cyclist with a curious spirit—who discovered an interest in clothing while working at his sisters' shop in Riccione, revealing a unique instinct for understanding what customers truly wanted. These passions shaped the very soul of Teddy, driving its growth into the multinational company it is today. The launch of Terranova in 1988 marked a decisive turning point, paving the way for a unique approach to retail based on a consignment-style franchise model. In just ten years, the brand expanded into 20 countries; today, it boasts 562 single-brand stores across 40 countries, with an additional 15 countries served through its online retail operations. To celebrate this legacy of hospitality, we created the "Riviera 2.0" concept—an evolution of our store design where the aesthetic and digital displays capture the vibrant energy of our home region. Here, a large, illuminated "CIAO" greets customers, fostering a bright, welcoming atmosphere that turns every store into a true meeting place.
THE CONNECTION TO THE TERRITORY
Our roots, our strength.
Our connection to the Rimini Riviera defines who we are and drives our passions:
Passion for Speed: Through our partnership with the Misano World Circuit, we manage the official merchandising for the "Land of Motors," blending our fashion with the adrenaline of the paddock.
Love for the Sea: We collaborate with the Cetacea Foundation to safeguard the Adriatic’s marine ecosystem, actively committing to the protection of sea turtles and local biodiversity.
Circularity and Culture: Through upcycling initiatives—such as our project with the Santarcangelo Festival—we breathe new life into unsold garments, transforming them into creative resources for the local area.
Energy for Sport: We support and participate in the Rimini Marathon, our city’s signature running event. It is a unique occasion to celebrate well-being, team spirit, and the energy of movement together with the entire community.
EVERYONE CAN
OUR COMMITMENT TO THE PLANET
Towards more responsible fashion.
“No one is too small to make a difference: taking care of the planet doesn’t require heroes—it requires concrete commitment and responsible choices.”
EVERYONE CAN is the Teddy Group’s program through which we commit to reducing the environmental impact of our collections, guided by measurable goals:
Raw Materials: By 2025, 50% of our garments will be made using more sustainable raw materials.
Climate: By 2031, we will halve our direct emissions and reduce our indirect emissions by 51% (compared to 2019 levels), in line with the criteria set by the Science Based Targets initiative (SBTi).
Ethical and Transparent Supply Chain: We continuously monitor our suppliers through a strict Code of Conduct. Today, 100% of our suppliers adhere to this code, and 78% of our procurement volume comes from partners with a high rating (A–C). Furthermore, we participate in international initiatives such as the Sustainable Apparel Coalition (Higg Index) and a project by the International Labour Organization (ILO) focused on social protection for workers.
SOCIAL RESPONSIBILITY AND COMMITMENT
Creating value for people and the community.
Our way of "adding color to life" is reflected in the tangible support we provide to those around us:
Support for Education: We proudly support Portofranco, a study-assistance center that offers free help and a welcoming environment to hundreds of students, focusing on the value of personal relationships and individual growth.
Solidarity and Sharing: We collaborate with the Banco Alimentare Foundation (Food Bank Foundation) for the National Food Collection Day. We believe that giving is a wonderful way to discover the beauty found in helping others, while promoting the values of generosity and closeness to those in need.
Inclusion and Sport – Special Crabs: We wholeheartedly support a basketball project dedicated to young people with disabilities. This initiative was created to break down barriers and—through the medium of sport—offer a path toward growth and joy for those facing mental health or social challenges. The "Special Crabs Terranova" are a team very close to our hearts.
TOGETHER, TO ADD COLOR TO YOUR LIFE
Behind every garment lies the heart of our teams.
If Terranova succeeds in bringing color to the world, it is thanks to the people who are part of it. We are a team united by a common mission: to dedicate passion, creativity, and love to our work every single day. From developing collections to defining strategies, our group works with enthusiasm toward a single goal: to add color to the lives of our customers. It is not just about numbers or processes; it is about the faces, ideas, and dreams of people who believe in the value of simplicity and a smile. This "human touch" is what makes each of our collections special, and every encounter in our stores a moment of genuine connection. "COLOR YOUR LIFE" is more than just a slogan—it is an invitation to experience fashion with a sense of lightness, personality, and responsibility.
THE DREAM AND OUR PURPOSE
To clothe the world in beauty and hospitality, fostering personal fulfillment.
To clothe the world in beauty and hospitality, while fostering personal fulfillment.
Everything we do stems from the "Teddy Dream"—the vision of our founder, Vittorio Tadei: to build a global company capable of creating value to help the most vulnerable and to offer every individual meaningful work. Terranova brings this dream to life through three pillars:
Beauty: Simple creativity, crafted with love and passion. Like a pop song, our fashion brings people together and allows everyone to express their own personality.
Hospitality: Being open and spontaneous. We carry the cheerful, "pop" spirit of the Rimini Riviera wherever we go, ensuring that everyone feels welcomed and part of a community.
Personal Fulfillment: A place to grow together. We believe in an inclusive environment where success is measured by the trust and well-being of those who are part of it.
WORK WITH US
Become a part of our story.
The success of Terranova is built on the passion and enthusiasm of the people who choose to invest in our project every single day. We believe in a work environment that fosters growth, trust, and personal fulfillment—a place where everyone can find deep meaning in their daily contributions. We are looking for curious, positive individuals who are eager to "add color to their lives" alongside us, within a dynamic and ever-expanding organization. If you want to be part of a global company that prioritizes the well-being of its team members and the value of human connections, this is the right place for you. Explore our open positions and submit your application: Check out the opportunities on the Teddy Group website.