The community of Terranova is on Facebook. If you are also fan of the Terranova world of fashion and style, subscribe to the official newsletter to be updated on Terranova news and find other fans of trendy clothing and fashions Fall/Winter 2010/2011.
Become a fan of the Facebook page of Terranova Fall/Winter 2010/2011, it will allow you to keep in touch with Terranova, your favorite brand and find news and information previews Fall/Winter 2010/2011, events, new Terranova collections Fall/Winter 2010/2011 and much more.
Terranova clothing and fashion accessories are on the most popular social network, with exciting contests and initiatives for all fans.
The community of Terranova style is also on YouTube, where you can find the promotional video of the Fall/Winter 2010/2011. The original videos made from Terranova for the web forward all the style of a clothing brand young and trendy.
Through the Terranova YouTube Channel you can live the fashion style Terranova experience and find valuable ideas on accessories and clothing in vogue next season.
Bags and belts in leather come back in Fall winter 2010 collection of Terranova: the leather is trendy and cool for accessories in leather and faux leather.
For the new season, in short, is a must have to wear a bag or a leather belt. Smooth leather
or plaited leather, used leather
and a little vintage leather, plain leather
or leather
with contrasting profiles, the characteristic is the versatility of leather, clothing and leather
accessories look great with jeans and shirts.
COMPANY
Among reasonably priced youth fashion brands, Terranova is one of those with the most single-brand shops in the world: over 460 in 2009, in 36 countries.
Behind a company there is always an idea, and behind an idea there is always a man. Our man is Vittorio Tadei, who in 1961 starts Teddy.
In 1988 Teddy launches its brand Terranova®, and a new business project takes shape- to develop a network of franchising stores that makes the brand popular all through the globe.
In 2006 Terranova®Kids comes into life- a clothing line targeted at children aged 0 to 13, opening 20 stores worldwide in a few months’ time.
2007, recent history: Teddy celebrates its 500th store, distributed in 17 countries. The year 2008 closes with 549 points of sale in 38 countries.
The website show Terranova fashion trends.
You wil find many informations for customers and workers, for example about franchising stores openings.
THE FORMULA
BUSINESS ANALYSIS
Our Development Department sets the potential budget of a point of sale according to the information gathered during the assessmet stage (point of sale position, shop windows, surface area, market, etc.)
NO TRANSPORT COSTS
Garmets arrive at the point of sale without any cost for the franchisee. The company also assumes the costs of picking up unsold products at the end of the season.
NO ROYALTIES NO ENTRANCE FEE
Our franchisees do not have to incur costs such as royalties or entrance fees in order to open a Terranova store.
COSTANT AND GUARANTEED PROFIT MARGIN
The franchisee's profit margin remains unchanged not only during the regular sales periods but also during the end-of-season sales.
NO FINAL UNSOLD STOCK
Franchisees only pay for goods sold.
BUSINESS AND VISUAL MERCHANDISING ADVICE
The heads of business and visual merchandising departments are always at our franchisees' disposal to help them tackle any sale and visual merchandising strategy.
COMMUNICATION AND MARKETING
Terranova is in charge of creating communication within the point of sale. Each franchisees is in charge of local advertising campaigns. All updated material and the Manual for a Coordinated Corporate image will be aible to him all times.
TRAINING
Either the franchisees or the person in charge of the point of sale is to train for a given period at one of our "pilot" points of sale. Once the store has opened, staff training should be constant and through simple and practical tools.
SUCCESS ON CONSIGNMENT
The Terranova® stores brighten up a city's historical quarters and shopping malls, becoming a reference point for those who are looking for an easy-to-wear garment that is always modern.
In order to obtain a good volume of sold garments, your store must be centrally located either within a city’s historical quarters or at shopping malls.
Once a franchisee has chosen the ‘Terranova® formula’,
he won’t be left to walk the rest of the road alone - Teddy specialised staff will be there to assist him as they boast over 40 years of experience in the clothing industry,
which guarantees expertise,
training and a growing business.
YOU'LL NEVER WALK ALONE
The managers of the business and visual merchandising departments are always at our franchisees’
disposal to discuss and implement any sale and visual merchandising strategy.
Feedback on products and sale trends is the key to successful store management.
The staff of each store is trained on a continual basis and trough simple and practical tools...
This method will help a franchisee and
all his staff to be an active part in the implementation of business strategies.
Our team of architects and interior designers is at the service of anyone who wishes to transform their points of sale into a Terranova® store: the experience gained in our exhibition layout, tested in 549 points of sale, guarantees excellent use of space, an impact consistent with the brand, efficient brand communication and a visual strategy in tune with the latest market trends .
